Advisory Board Campaign Cofounder Hiring 
Startup Professionals Musings
NOVEMBER 4, 2022
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran.
Startup Professionals Musings
FEBRUARY 9, 2020
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran.
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Startup Professionals Musings
FEBRUARY 18, 2018
Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran.
Startup Professionals Musings
JUNE 11, 2014
Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. A sales fanatic on the founder team helps to contain that risk.
Startup Professionals Musings
SEPTEMBER 13, 2015
Thus I was happy to see a recent book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran. The sales professional.
Steve Blank
MAY 19, 2015
Equally important their VP of Marketing had brilliantly executed a stream of social media campaigns (Facebook likes and partnerships, email campaigns, etc.) retaining their existing hires who were working for intern-like salaries with little equity. Next write your new hire job description.
Austin Startup
FEBRUARY 24, 2019
I discuss category creation with one of the co-authors of Play Bigger , Christopher Lochhead, in episode #232 of Legends and Losers if you would like to really delve into that (it is a very important topic). We just hired our first in-house recruiter, Lisa Novak, and she is leading our team in this regard. it isn’t easy.
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