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A real Customer Advisory Board

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 26, 2009 A real Customer Advisory Board A reader recently asked on a previous post about the technique of having customers periodically produce a “state of the company&# progress report. One example is having a real Customer Advisory Board.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

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Lessons Learned: About the author

Startup Lessons Learned

He previously co-founded and served as Chief Technology Officer of IMVU. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting.

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Ardent 1: Supercomputers Get Personal

Steve Blank

The VP of Sales and I flew to Providence to convince Andy van Dam at Brown to join our company, or at a minimum lead our advisory board. Unlike Intel chips, MIPS chip architecture also made it possible to plug in a math co-processor. A few days later Gordon became a founder. We were going to be guessing.

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The lean startup @ Web 2.0 Expo (and a call for help)

Startup Lessons Learned

The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products.: If youre interested in being part of my "customer advisory board" for this presentation, please get in touch. Eric, if youre looking for any help as a "customer advisory board", Id love to do anything I can to help.

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Less is More, More or Less

Steve Blank

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) Founder Too. An Epiphany.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

Most of the people building our product werent themselves target customers. So there was simply no substitute for seeing actual customers with the product, live. Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" Establish a customer advisory board.