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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128
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Tips for Success via Business Crowdfunding

Hearpreneur

We generate fully-surveyed and verified Investor and Reservation leads, for both accredited and non-accredited investors. But just wanting to raise and offering your opportunity to investors isn’t enough to guarantee a successful campaign. Find the experts and our affiliated partners.

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Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

Let's check the big gorilla: Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. Which campaigns are higher AOV and which are the losers. That's because this can be a non ecommerce metric. "Purchase"

Metrics 123
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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

. ~ Three Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. She is technically super competent (regex anyone?). Create a new custom segment for my non-branded keywords. Why Segmentation?

Analytics 105
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60
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Startup Resources

www.vccafe.com

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. affiliate and referral marketing on the web. Campaigner - email marketing suite. Campaign Monitor â?? questions and answers for non-programmers. Cloudomatic. The Toolkbox. Batchbooks. Market Research.