Remove Affiliate Remove Aggregator Remove IP Remove Lean
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

They use geo/ip to work out where I am. It is ok that when I'm shopping for a $368 dress they show "Ads by Google" to Lean Cuisine (PS: I'm not fat), NextTag, UGG, and Nordstrom. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators!

Web 164
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. I find this behavior to be a million times more useful than demographics or political leanings.

Metrics 60
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Startup Resources

www.vccafe.com

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. IP Location Tools. Steve Blank’s Lean Startup Resources. Lean Startup Circle รข?? affiliate and referral marketing on the web. Lean project management. Codeacademy. Steve Blank. SW Courses. Rand Fishkin.