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The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. Any IP you need to license? How many people?

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Make your pages as lean as you can, especially campaign landing pages. You can easily use your tools admin settings to filter out all your internal IP's which would solve this issue. ~ [ Update, via Deric Loh : ] #1. Visit 2: Came from Affiliate Campaign click. Affiliate Campaign: Visits: 2 See how that works?

Analytics 122
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

They use geo/ip to work out where I am. It is ok that when I'm shopping for a $368 dress they show "Ads by Google" to Lean Cuisine (PS: I'm not fat), NextTag, UGG, and Nordstrom. I press a button and – boom! – Music! It is not that hard to do this. They work out my local time.

Web 164
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. I find this behavior to be a million times more useful than demographics or political leanings.

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Startup Resources

www.vccafe.com

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. IP Location Tools. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? affiliate and referral marketing on the web. Lean project management. Codeacademy. Steve Blank. SW Courses. Rand Fishkin.