Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You can find out how to more cost effectively buy search terms (i.e. How many adds came through organic SEO? Do you have a customer referral program? In 6 months?

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Cool dashboards matter—whether or not you want them to.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

AUGUST 6, 2007

Are your email, affiliate, other marketing campaigns yielding low bounce rates? 3: Measure the bounce rate of your search keyword. Search engines are king and hence probably sending you a large chunk of your traffic. Find out the quality of traffic coming from the search engines. You get the idea. #3: Instantly useful!

Metrics 120

Metrics Analytics PPC Campaign 120