Remove Affiliate Remove B2B Remove Management Remove Portfolio
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Observations from my trip to India

Version One Ventures

Version One has made only one investment in the region ( Headout , a fast growing marketplace for travel experiences) and I had written a small LP cheque into an emerging fund manager ( 1947 Rise , run by the awesome Shiva Sangwan ). And I had more than 20 1:1 meetings with founders, angels, emerging fund managers and institutional VC funds.

India 86
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm . This is harder than it sounds.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. At this point you should educate your management team on this specificity. " You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. And if you have the power to have this discussion with the right management level in the company (sometimes we don't have that power, and that is ok), you'll also get to ask some really hard questions. Is it our people?

Framework 163
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Finally, and only lastly, I blame the management teams. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Tag Management. Get a tag management tool. Are all your reports and presentations beyond last click?

Analytics 131
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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Task Management. Project Management Tools. Subscription Payments / Management.