ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Bonus: If you want another example of a great top-tier store that does digital really well, check out Barneys New York. I love the social nature of sharing playlists. The suggestions engine they have. You want a premium price?

Web 164

Web Design Marketing Security 164

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). You can try the offer with just one affiliate or some Bing ads.

Marketing 140

Marketing Analytics Web Channel 140

Duct Tape Marketing

MAY 23, 2017

It’s just that he knew that every click, every affiliate site that had data on you that you visited, all this information, this book you read, this show you watched on Amazon Prime, everything you share, everything you put into the wish list… gives you insight into the kind of person you are right.

Tampa 35

Tampa Florida Customer Audio 35