Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. But neither role is that of a Web Analyst.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? It does not stop at getting the first B2B contract. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Amazon Web Services. Web Tools: Hereâ??s Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. The problem is Marketing and lack of imagination in using the web/digital channels.

Marketing 140

Marketing Analytics Web Channel 140