Occam's Razor

NOVEMBER 13, 2009

If you use a link please consider using: [link] That link has an affiliate code, all proceeds of which go to the above mentioned charities. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? You are B2C or B2Q or Non-profit or an Adult-oriented business. million queries we can identify in the Think and See stages?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

of your company's leadership. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Yes they care a little bit about this "social media thing." But some of it can be and it is your job, nay duty (!),

Social Media 165

Social Media Metrics Conversion Media 165

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Martin Henk , on June 8, 2011 at 6:13 am said: Impressive list, but missing a key ingredient: Sales management tools. startupcto

Software Review 110

Software Review Startup Silicon Valley Analytics 110