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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. Traffic from direct links, such as an affiliate link or news source. High referral traffic is an indication of strong affiliate links or media coverage. Website traffic is a digital marketing staple.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The exact coupon code that converted people speaks volumes about the kind of promotions that influence their decision to buy. Detecting unsatisfactory items as soon as possible might save your reputation, marketing budget, and customers.

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