Affiliate Channel Customer Development Lean 
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Expo SF (May.
ConversionXL
JANUARY 24, 2014
It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. Affiliates. Channel Partners. ” His answer, “I’m a big fan of the lean startup methodology[.] Content & Co-marketing.
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Up and Running
MAY 23, 2016
Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.
Steve Blank
MAY 3, 2011
The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). After a week of hectic customer discovery , the team further refined their new business model.
www.vccafe.com
MARCH 11, 2013
Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Lean project management.
grasshopperherder.com
FEBRUARY 19, 2011
Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# .&# Q: “When will you have funding secured?&# A: “I don’t know, I’m targeting a six month schedule.&# A: “I don’t know.
techcrunch.com
OCTOBER 23, 2010
Twitter is an excellent distribution channel for us. (B) Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. They will need a developer as part of the team.
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