Duct Tape Marketing
MAY 8, 2024
Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing. Questions I ask Allan Dib : [01:31] Why Lean Marketing instead of MORE Marketing? [04:12] Lean Marketing, more Leads, more Profit, less Marketing.
YoungUpstarts
AUGUST 21, 2020
If you’ve previously only sold life insurance, you’ll need new licensing, additional continuing education, and affiliation with new entities. New Channels for Prospecting and Outreach. They don’t get a salesperson who offers a fix for one problem, but rather they find a partner who’s looking to address their needs holistically.
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Up and Running
OCTOBER 30, 2020
Our customer INGLOT Cosmetics Canada is a great example of creating an omnichannel network that extends not only to all online channels but also to their in-store experience. And last month we made $18,056 selling webinar software via affiliate marketing. How do we do this so repeatedly and consistently?
ConversionXL
FEBRUARY 12, 2019
As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Where loyal customers come from is important for social media management , ad placement, partnerships, affiliate links , media features, etc. mobile purchasers).
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. for Harvard Business Revie.
Up and Running
MAY 23, 2016
Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.
ConversionXL
JANUARY 24, 2014
Affiliates. Channel Partners. ” His answer, “I’m a big fan of the lean startup methodology[.] Even though Hunter goes over this very briefly in the beginning, he talks about the different types of partnerships he manages. They include, but aren’t limited to: API/Integrations. Content & Co-marketing.
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