Transformify

DECEMBER 22, 2019

Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate. Even more, some founders are not interested in the churn rate at all early on. So, how to make affiliate marketing work for you? Commission Per Sale.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Use email marketing automation to send offers, sale reminders, and new feature announcements to give lapsed users a reason to re-engage. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Customers who have hired a partner (think back to that HubSpot example).

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Customers who have hired a partner (think back to that HubSpot example).

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 5, 2014

This is why software companies like Salesforce might have a marketplace , where they’ll make between 15-25% off of apps sold through their service… …or Moz , who partners with other companies to offer member only perks, which likely operate the same way as an affiliate program. . Ok, so now for the math.

Customer 133

Customer Churn Rate Retention Acquisition 133