ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. If you do your analysis right you can lower cost (by identifying and eliminating the losers!) Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

APRIL 12, 2012

University of Florida advertising professor Robyn Goodman ( source ). This was his winning image: Of course, you have to be careful when using such imagery – it will surely attract tons of clicks (=cost) that have no intention to buy your stuff. “If you look at most of the Fortune 500 companies, who are they run by? Image source.

Advertising 118

Advertising San Francisco Florida PPC 118