Affiliate Customer Distribution Product Development 
ConversionXL
FEBRUARY 3, 2022
Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. The result?
ConversionXL
DECEMBER 3, 2018
The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.
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Startup Lessons Learned
SEPTEMBER 22, 2008
The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
Up and Running
MAY 23, 2016
A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. Also, make a bullet list of the marketing activities that will drive customers to your door. Also, make a bullet list of the marketing activities that will drive customers to your door.
Up and Running
JULY 26, 2016
The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. 1x hacker in charge of product/development. 1x hipster working with both product and growth. Apr-15: Head of Marketing (growth team).
Startup Lessons Learned
SEPTEMBER 28, 2008
Let me end with a challenge: see if you can find and kill just one myth in your development team. My suggestion: take a much-loved feature and split-test it with some new customers to see if it really makes a difference. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
steveblank.com
JULY 8, 2011
signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.
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