Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! I scroll down the page and see the package, offer for free consultation and the happy family: But there is no direct indication of what the monthly price will be. Don't you love happy customers and big revenues?

Web 164

Web Design Marketing Security 164

Occam's Razor

AUGUST 28, 2006

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). That should give you some range to think about. This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JULY 31, 2006

For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115