Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. How to listen to customers, and not just the loud.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

AUGUST 28, 2006

You have taken time to understand the distribution of departures between the cart and checkout processes. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). So now you know your Site Abandonment.

Metrics 98

Metrics Analytics SEM Campaign 98

Startup Lessons Learned

SEPTEMBER 28, 2008

hitchens - theyre not open to the public as far as I know, but if you have an affiliation with Stanford engineering, undergrad, or GSB, its possible you could come audit. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Can I go to one of them?

Lean 68

Lean San Francisco Continuous Deployment Startup 68

marketingland.com

JULY 11, 2012

Affiliate Marketing. Confirmed: Yahoo, Facebook Settle Patent Dispute, Announce Ad & Distribution Partnership. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. Social Media |. Search Marketing |. Display Advertising |. Analytics |. Email Marketing |. First Time Here?

Email 49

Email Mobile SEO Search 49