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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. .

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Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

Occam's Razor

Affiliates. Why keep reporting the top ten keywords on you Executive Management Global KPI Dashboard? A sign of non-laziness is that you bother to atleast create custom reports. people on non-branded terms. The data does not come from them (obviously), it is from Compete. Products sold. Referring URL's.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. I think we have established that. A fairly low bar.

Campaign 128
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). No credit cards required to sign up!

Web 138
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60