Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 7: Redirects, be aware of them. #

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. RSS and RIA's.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. Web Analytics. Perhaps you'll consider ordering my * new * book: Web Analytics 2.0. I think we have established that. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Software By Rob

FEBRUARY 10, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Subscribe via RSS On Twitter? No affiliation to either #19 maxwell on 02.27.09 Check out my book Like this post?

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120