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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 165
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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). SEO focuses on optimizing the site to increase the site’s ranking in search engine results (SERPs) so that more customers will click on the results and visit the company’s site.

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

I am not affiliated in any way this this company and do not benefit in any way from recommending them. They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # It runs between $95 – $795. 9-4f8TLjxABMw.

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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113
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Web Analytics: An Hour A Day

Occam's Razor

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

Are your email, affiliate, other marketing campaigns yielding low bounce rates? Action : When you create SEO and SEM campaigns ensure that your team has this data. Also it is easy to take a dump of top keywords and bid on them with PPC campaigns, the table above will ensure you don't bid on the wrong ones. #4:

Metrics 120
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Four Responsive Email Layouts

marketingland.com

Affiliate Marketing. SEO for e-Commerce: Challenges and Solutions - July 31. Enterprise SEO Tools - The Marketers Guide. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. Social Media |. Search Marketing |. Display Advertising |. Analytics |. Email Marketing |.

Email 49