Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JULY 1, 2008

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!"

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120

marketingland.com

JULY 11, 2012

Affiliate Marketing. Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Their powers combined, those components allow for (web) experiences that respond to the viewing environment – but what about email?

Email 49

Email Mobile SEO Search 49