article thumbnail

5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics.

article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. During the awareness stage, prospects are beginning to learn who you are and what you can do for them. Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

article thumbnail

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128
article thumbnail

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

marketingland.com

Affiliate Marketing. Marketing Biz: Personalization, MindMeld & Tumblr Metrics Affiliate Marketing Down Under: Australia’s Untapped Opportunities 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I Designing For Dynamic Email Messages The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview?

Metrics 47
article thumbnail

A 50-Point Checklist For Creating The Ultimate Landing Page

unbounce.com

Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? share this page, follow us, download this extra free ebook, register for this webinar). Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Conversion.

PPC 94
article thumbnail

Four Responsive Email Layouts

marketingland.com

Affiliate Marketing. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. Search Engine News, SEO & PPC Info. Social Media |. Search Marketing |. Display Advertising |. Analytics |. Email Marketing |. All E-Solutions Spotlights |. First Time Here?

Email 49