Remove Aggregator Remove Campaign Remove Product Development Remove Retention
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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

You want to know what it is for each and every outreach campaign. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. You need to understand it for each and every source of traffic. You want to understand it in each section of your website.

Metrics 93
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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?

Customer 156
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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Is that a lot?

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Startup Resources

www.vccafe.com

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. customer retention, churn reduction, lifetime value. Campaigner - email marketing suite. Campaign Monitor â?? Great for visualizing work of product development. aggregation. Login System.

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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Active campaigning works. If you want more product adoption, market to your user base. . Aggregate data is crap as it hides the gold inside the segments. Engagement & Retention. Evidence-based customer-centric product development. Alexa Hubley: The Agile Marketing Playbook. Sketch (remix & improve).