Up and Running

SEPTEMBER 24, 2019

While you always want to focus on improving your product or service to help retain customers, there are a few things you can do to help reduce churn that aren’t related to product development and building out new features. Launch an engagement or retention marketing campaign. Try a “win back” campaign.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Include notes from your internal team that explain how insights are influencing product development.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

JULY 28, 2015

So, for example if the highest priorities for the quarter are to grow a new revenue stream and to increase client retention then all of your efforts need to be focused on those priorities, even if some pet projects need to be put on hold. Build community first. Now, here’s the part that even successful marketers tend to gloss over.

Marketing 28

Marketing Community Retention Revenue 28

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. And when you have a workforce that doesn’t look like that world, you’re in at a lot of risk of falling behind and kind of losing that edge and you don’t want to make mistakes. Yeah, so there is a lot of change.

Hiring 40

Hiring Community Audience Bandwidth 40

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. If you answered “it’s been awhile” or “never,” you need to keep reading.

Customer 133

Customer Analytics Conversion Lead Generation 133

Duct Tape Marketing

OCTOBER 3, 2018

So the way I defined sales enablement for my book is to deliver a positive customer experience by equipping sales with knowledge, skills, processes, and tools, through cross functional collaborations, obviously that’s between sales and marketing, in order to increase sales velocity, sales retention, and also productivity.

Sales 57

Sales Marketing Kansas City Kansas 57

ConversionXL

SEPTEMBER 22, 2015

Noah Kagan wrote a blog post about an email campaign they sent to 30,000 subscribers trying to promote their Monthly1K product. Even though the campaign was highly targeted, only 30 people had purchased the product. They had already validated that the product was great based on previous customers’ experiences.

Customer 48

Customer Software Review Conversion .Net 48

Startup Lessons Learned

DECEMBER 14, 2009

What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in? Take the minimum viable product , for starters. Take the minimum viable product , for starters.

Customer 156

Customer San Francisco Viral Lean 156

abovethecrowd.com

OCTOBER 1, 2013

You want to know what it is for each and every outreach campaign. Commerce players have driven 6-10% lifts in average order values, 15%+ improvements in purchase frequency and major improvements in overall customer retention. You need to understand it for each and every source of traffic. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. It all depends on where you’re at.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

DECEMBER 16, 2008

For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them).

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. How do you get it? Do we need a loyalty program?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 19, 2017

Imagine having one team optimizing for sign up, another for sign in, another for upselling/cross-merchandising, another for retention, another for engagement. Finally, this allows a strategic approach to optimization that includes the entire funnel. can be awarded if the employee is doing well; this is easier to track in centralized systems.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. customer retention, churn reduction, lifetime value. Campaigner - email marketing suite. Campaign Monitor â?? Great for visualizing work of product development. Login System. Social functionality.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2018

Active campaigning works. If you want more product adoption, market to your user base. . Engagement & Retention. Evidence-based customer-centric product development. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end). Sketch (remix & improve). Show, don’t tell.

Technical Review 103

Technical Review Agile Analytics Conversion 103