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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. click ID, campaign ID, URL of expected conversion). Image source ). Image source ).

Caching 140
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Transcript of What Local Businesses Need to Know About the State of Local SEO

Duct Tape Marketing

John Jantsch: Well, and let’s not forget to throw in the aggregators that are out there doing the 10 best blah, blah, blah in their city. I mean, they’re essentially national lead aggregators and they’re messing up the local results. It becomes a very active landscape. It seems like Google right now likes them.

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