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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Starting a new hashtag and helping it grow requires more work than simply taking part in a larger conversation that is enjoying a moment of popularity. Trending Hashtags. Niche Hashtags.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

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Waving Goodbuy: Facebook’s Big Whiff on Traffic of Commercial Intent

Hunter Walker

The fact these conversations aren’t directly attributable to sales conversion aren’t fundamental statements about social traffic, but rather continued product gaps in the underlying platforms. Telling me which of my friends have liked “Apple” and suggesting I target the question to them via @names.

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How Hashtags Can Help You Improve Your Small Business Marketing

crowdSPRING Blog

For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Starting a new hashtag and helping it grow requires more work than simply taking part in a larger conversation that is enjoying a moment of popularity. Hashtags originated on Twitter.