ConversionXL
APRIL 18, 2019
For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.
Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.
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Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
Duct Tape Marketing
MAY 19, 2017
How can Visual Search Change SEO for E-Commerce? The search engine optimization is all about facilitating the end user with the best possible search results. Visual search is also a step forward in creating ease and comfort for the users to search products by images. How a visual search option improves SEO?
Up and Running
NOVEMBER 1, 2017
That’s why you need to make sure that your product descriptions pop up higher in the search rankings. Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. That helps search engines identify the product properly.
Up and Running
NOVEMBER 14, 2017
So, we decided to apply some structure to the creative process to see if that would give us a name. Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. We did, and it worked.
ConversionXL
AUGUST 5, 2013
Want to know how to deal a serious blow to your landing page conversions? In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. While people are browsing your site, they’re having a silent conversation in their mind.
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