Aggregator, Differentiation, Non-Compete and PPC

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Aggregator

Differentiation

Non-Compete

PPC

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

SEPTEMBER 29, 2009

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I am using Compete for the above report. Traffic Differentials. A fairly low bar. What was it after?

Campaign

Campaign Analytics Metrics Search

Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Logos from prominent companies mattered more than those from non-prominent companies. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on).

PPC

PPC Analytics Video Non-Compete

StartUpRoar

Brand Measurement: Analytics & Metrics for Branding Campaigns

Key Insights from Every Speaker of Elite Camp 2016

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