ConversionXL

JANUARY 8, 2021

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. They are withholding benefits that considered necessary to compete. We can help.

PPC 134

PPC Marketing Lean Differentiation 134

Occam's Razor

SEPTEMBER 29, 2009

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. Traffic Differentials. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). A fairly low bar. What was it after? Web Analytics.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

JULY 11, 2016

Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). first two plans get the most attention.

PPC 48

PPC Analytics Video Non-Compete 48