Remove Aggregator Remove Differentiation Remove Product Remove White Paper
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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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How to measure the ROI of your ongoing SEO efforts

The Next Web

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. High quality traffic.

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Not All Traffic Is Created Equal

www.pakman.com

Things like business white-papers or product reviews are perfect examples of informational traffic. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. Products your friends bought, etc. David Pakman.

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Transcript of How to Produce Content with a Limited Budget

Duct Tape Marketing

And it may have nothing to do with blog posts depending on your business and for me right now, my head is not around blog posts, my head is around how do we teach industrial manufacturing companies how they can optimize their productivity because a 1% improvement can be hundreds of millions of dollars. It could be any way of communication.

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