Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. Measuring viral adoption is obviously important. Retention / Churn. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? First of all, it means that most aggregate measures of success, like total revenue, are not very useful. But all things are never equal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic.

Metrics 141

Metrics Acquisition eCommerce Analytics 141