Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. Influencing strategies also attempt to exploit brand loyalist behaviors for retention and promotion within the market.

Social Media 60

Social Media Media Viral Channel 60

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This unit of progress is remarkable in several ways.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. However, be aware that any slips in customer service or problems with products can also go viral.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. However, be aware that any slips in customer service or problems with products can also go viral. This post contains video, click to play].

Social Network 73

Social Network Viral Social Media B2C 73

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Five Rules for High Impact Web Analytics Dashboards. Web Analytics: A Puzzle or A Mystery? 1: Visitors.

Analytics 124

Analytics Metrics SEM Web 124

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. I use tools to invoke my creative self. It becomes predictable and repeatable.

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 16, 2016

But that’s just aggregate information, not totally useful because it’s not your specific industry. Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions.

.Net 48

.Net Metrics Retention Aggregator 48

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? You guessed it — straight up free money. Would they be loyal?

IPO 82

IPO Customer Matching Silicon Valley 82