Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Cracking the Code

OCTOBER 10, 2008

” Gary Messiana, Bessemer Entrepreneur-In-Residence and former CEO, Netli. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. Favorite VC and Entrepreneur blogs.

Software Review 48

Software Review North America Europe Metrics 48