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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133
Analytics Vertical Metrics Web 133
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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. Pick up Keywords and drag it on to the the Dimension or Metric box. Why Segmentation? Take a breath. :).

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Analytics Web Search Non-Compete 105
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