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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

Clear expectations to ensure agency partners strategize effectively, with a high degree of accountability and without a self-preservation bias. We maintain a list of primary client points of contact and their senior stakeholders that sign off on budgets, strategic shifts, or might be likely to bring in other partners.

PPC 69
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mashable.com

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Marketing Is the New Selling

Duct Tape Marketing

Educating is the new presenting. They still teach this in many sales training courses. They have access to all the information we put out, all the information our competitors put out and all the information shared by customers and partners about us and the industry in general. Storybuilding is the new nurturing.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

PadduG David, we were discussing about these metrics yesterday since we are planning to present a funding request proposal to a group of angels in the next couple of days. aggregate pipeline created in a given week) could be altered reflexively by their measurement -- a sort of Heisenberg Uncertainty Principle for high-velocity sales.

Metrics 55
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.