ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

APRIL 22, 2015

It doesn’t matter which vertical you’re in, you can use it to find great insights to lead to better test hypotheses. In a nutshell, we can learn: what people are doing, the impact and performance of every feature, widget, page, where the site is leaking money, … but we won’t know why. B2B and B2C. Click maps. Hypothesize.

Analytics 48

Analytics Technical Review Conversion Framework 48