Both Sides of the Table

APRIL 4, 2011

How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You can find out how to more cost effectively buy search terms (i.e. How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

AUGUST 22, 2011

Aggregation of Marginal Gains: Recession Busting Analytics! Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Make Web Analytics Actionable: Focus On "What's Changed" Kick Butt With Internal Site Search Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Brandanew

JANUARY 8, 2016

My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. I have tested a lot of tools that do a great job of measuring aggregate data and spitting out a recap, but NUVI has a unique way of score influencers, color coding sentiment, and finding trends in real-time. image credit. Tool 7: Moz Pro.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

OCTOBER 10, 2008

The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers.

Software Review 48

Software Review North America Europe Metrics 48