Agile Burn Rate Customer Marketing 
Steve Blank
SEPTEMBER 5, 2018
Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.
Steve Blank
SEPTEMBER 3, 2014
I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Customer Discovery. He worked hard to deeply understand the customer problems of these two customer segments.
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YoungUpstarts
JUNE 20, 2019
Startups tend to put a premium on being “agile,” but that doesn’t always work – and certainly won’t replace the effective collaboration a business needs to grow. Specifically, there are five challenges that emerging business typically put on the backburner between funding rounds: Seed to Series A: Customer Testing.
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.
Steve Blank
NOVEMBER 18, 2010
In an existing company with existing customers you 1) understand the customers problem and 2) since you do, you can specify the entire feature set on day one. In fact, for decades if you drew this diagram on day one of a startup VC’s would nod sagely and everyone would get to work heading to first customer ship.
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. A few successful ones do all these things.
Steve Blank
AUGUST 27, 2012
It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. It seemed like once a week Yuri would come back from a customer meeting brimming with new insights. And that’s where the problem was. A Pivot a Week.
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