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Even Branding Should Be Agile: An Interview With Base Creative’s Matthew Kinsman

Up and Running

“I had a lot of requests for freelance work,” Kinsman says, “so I decided to set up a branding and marketing business in Hong Kong.”. Thirteen years later, Kinsman is a veteran of the industry and a thought leader advocating in Forbes for an agile approach. The agile strategy is all about brand flexibility. It makes sense.

Agile 60
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Opportunities in Smart Wearables [Webinar Invitation]

Growthink Blog

Webinar Invitation : Opportunities in Smart Wearables You’re invited to attend a webinar, hosted by Growthink co-Founder and Managing Partner Jay Turo, on Friday, September 16th at Noon ET / 9 am PT where a select group of wearable entrepreneurs and investors will share how they and their companies are winning in this incredibly dynamic space.

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Amazing lean startup resources

Startup Lessons Learned

For the many entrepreneurs that send me cold emails asking for me to review a business plan or answer a strategic dilemma: Im much more likely to answer if youve already tried getting an answer on the mailing list. Youll probably get a better result, anyway. Youll probably get a better result, anyway. Expo SF (May.

Lean 146
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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Most likely, your business plan is loaded with opinions and guesses, sprinkled with a dash of vision and hope. Expo SF (May.

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Good enough never is (or is it?)

Startup Lessons Learned

Lean manufacturing , agile software development , and Theory of Constraints are all examples of this idea in action. But when it comes to the specific of a product release, business plan, or marketing launch, all that matters is: do we have a strong hypothesis that will enable us to learn? If so, execute, iterate, and learn.

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Lessons Learned on Mashable today

Startup Lessons Learned

My startup business (web development) is being shunned by virtually every other potential investor I approached thus far. The only folks who invested in me were the ones who barely understood the business plan. They just havd faith in me. My 2008 revenues were over $100k on a 35k inventory. I am chugging along. Expo SF (May.

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Lessons Learned: When NOT to listen to your users; when NOT to.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. The most common need is becoming more customer-centric.