Even Branding Should Be Agile: An Interview With Base Creative’s Matthew Kinsman
Up and Running
AUGUST 23, 2016
“I had a lot of requests for freelance work,” Kinsman says, “so I decided to set up a branding and marketing business in Hong Kong.”. Thirteen years later, Kinsman is a veteran of the industry and a thought leader advocating in Forbes for an agile approach. The agile strategy is all about brand flexibility. It makes sense.
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