Agile Channel Entrepreneur SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. Two Ways to Hold Entrepreneurs Accountable (for Ha.
Startup Lessons Learned
SEPTEMBER 7, 2008
In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
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Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Two Ways to Hold Entrepreneurs Accountable (for Ha. I used to use $.05,
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
Steve Blank
DECEMBER 7, 2010
We have two great teaching assistants , plus we’ve rounded up a team of 25 mentors (VC’s and entrepreneurs) to help coach the teams. There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Why Teach This Class? to optimize this search.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Expo SF (May.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think.
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