Agile Customer Development Demo Distribution 
Steve Blank
APRIL 7, 2020
The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Break your MVP demo into <1 minute segments.
Steve Blank
JULY 13, 2021
Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers. experiential.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
MAY 22, 2009
And inviting to the booth/dinner/private demo. General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Demo’s are the heart of the booth. One of them is a loser.
Steve Blank
FEBRUARY 3, 2015
These new entrants disrupted their food categories by offering high quality proprietary recipes, outsourcing their manufacturing, and using their cash and resources on sales and marketing to build distribution and a differentiated brand. They ran 10 in-store demos, which got them talking to 100s of more customers.
Steve Blank
FEBRUARY 23, 2016
As a formal method, the Lean Startup consists of three parts: The Business Model Canvas – to frame hypotheses, Customer Development – to test those hypotheses in front of customers, and Agile Engineering – to build Minimum Viable Products to maximize learning. Distribution Channel changes to Deployment.
Startup Lessons Learned
SEPTEMBER 15, 2008
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong? Expo SF (May.
Startup Lessons Learned
SEPTEMBER 27, 2010
The team was demoing their AJAX-powered map solution, the first of its kind, to senior management at Google. Lean manufacturing , agile software development , and Theory of Constraints are all examples of this idea in action. We already know who to distribute the product to (or else why would we care what they think?).
Expert insights. Personalized for you.
415 
Let's personalize your content