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Escaping the Design Trap in Agile Marketing

crowdSPRING Blog

The biggest trend in marketing in 2016 has been the idea of “agile marketing.” In a survey conducted by Workfront and Marketing Profs, roughly 30% of marketers are already using an agile methodology in their departments. Although undeniably useful, Scrum was originally created for software development.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

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Rally Software Acquired By CA Technologies for $480 Million

Feld Thoughts

I can’t remember if Ryan used the word Agile at that time, but I remember scribbles on a white board that listed out all the different software that Ryan had used at BEA to manage his dev team and how maddening it was to try to integrate information in Word, Excel, Project, a dev workbench, a set of testing tools, and the support / QA system.

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The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

Email management tools. If you’re like me and you do your best work from about 10pm onwards, you’ve probably also been in one of my pickles: How do you send an email at 2am without looking seriously unprofessional? This handy little tool allows you to write and schedule your emails for a more “appropriate” sending time.

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

We’d then send them increasingly pushy emails to nurture them into deciding to make a purchase. We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. The Agile Coach includes a mix of long-form articles, vidoes, and tutorials.

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Embrace technical debt

Startup Lessons Learned

I hope to show why lean and agile techniques actually reduce the negative impacts of technical debt and increase our ability to take advantage of its positive effects. Yet other agile principles suggest the opposite, as in YAGNI and DoTheSimplestThingThatCouldPossiblyWork. Reconciling these principles requires a little humility.

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7 Highlights from Lean Startup Week

Startup Lessons Learned

To support the three Cs, ING has also developed their own iterative practice named PACE. The result is a combination of design thinking, Lean Startup, and Agile Scrum, and Ignacio’s innovation team includes 25 coaches who train employees in PACE best practices. We tried to define the best for us, and then we started practicing.”

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