37signals.com

DECEMBER 5, 2011

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

Product Name 44

Product Name Naming Product Software Review 44

Startup Professionals Musings

APRIL 10, 2011

Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Therefore Brazil made it difficult to import products from abroad. Respect local customs and practices. Watch your product naming.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Thus, we did not translate the product and sales remained at an insignificant level. Therefore Brazil made it difficult to import products from abroad. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities.

Brazil 121

Brazil Finland Silicon Valley Italy 121

Startup Professionals Musings

JULY 18, 2022

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 266

Global North America Intellectual Property Offshore 266

Startup Professionals Musings

OCTOBER 13, 2019

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 235

Global North America Intellectual Property Marketing 235

Startup Professionals Musings

NOVEMBER 8, 2017

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

NOVEMBER 21, 2013

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 244

Global North America Intellectual Property Entrepreneur 244