article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

article thumbnail

Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Educate our sales channel(s).

Startup 310
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. We also built two very high-quality mobile apps that we were experimenting with in terms of building better customer acquisition toools. We couldn’t have asked for a better fit.

Merger 296
article thumbnail

How To Drive Online Sales With A Printed Catalog In 2019 And Beyond

YoungUpstarts

This is mainly because it is easier to find customers online. Even in this day and age, businesses can boost their sales and enhance their sales with printed catalogs; they are considered as a direct form of marketing. Catalogs are basically designed to give customers an insight into your business.

Sales 138
article thumbnail

7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. with demands for new products and services. Speak the customer’s language.

Global 266
article thumbnail

The Beginners Guide in Creating an Effective Product Label Design

Women Entrepreneurs Can

One of the most critical parts of your business is how your products look and feel when they reach customers. You must have custom product labels so that people know what brands they’re buying from. This blog post will provide tips on creating a compelling product label design for your company.

Design 52
article thumbnail

The Secret Sauce Of Start-Up Success

YoungUpstarts

Now with your deep insights, you can start to define the unique value you bring to the customer. Here, you need to step into the customer’s shoes and ask yourself, “As a buyer, why would I want my product/service, and, more importantly, why wouldn’t I want my product/service?” Get the right team in place. Sound harsh?

Georgia 238