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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

site analytics data. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Blog Lead Generation Adwords Ppc' Download a spreadsheet with this sample data: ( Google Docs | XLSX ).

PPC 114
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Imagine blog post ‘A’ gets 200 views per day while blog post ‘B’ gets merely 30 views in a day. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Generally, a bounce rate in the range of 26 to 40 percent is excellent.

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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. Target lower competition terms.

SEO 28