Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Who isn’t already a bit suspicious of sites or products on Page 4?). Google wants to answer questions.

SEO 113

SEO PPC Algorithm Software Review 113

Software By Rob

JANUARY 12, 2010

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. Luckily, Google Analytics can spell this out for you using goals. The purpose of traffic is to convert into customers or provide SEO benefit. 3 Dan on 01.12.10 6 Rex Dixon on 01.13.10

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. What can it offer your analytics team ? Your join key could be a page URL, product name, user ID, or many other things.

Analytics 123

Analytics Metrics eCommerce Search 123