ConversionXL

APRIL 20, 2016

A large part of that has to do with your audience’s familiarity with the terms you’re using… Fluency and Familiarity. In fact, by talking about ‘ multivariate testing ‘ or ‘ Voice of Customer ,’ you call to prospects that are the right audience for your product. BMW and Lexus, of course.

B2B 48

B2B Audience North America Boston 48

ConversionXL

MARCH 29, 2016

So what the authors really mean here is ‘customer-centric’ What kills conversions is being too self-centered about your company and features. As the authors write , “this stimulus explains why 100 percent of your message as a seller should focus on your audience, not on you. People care more about what you can do for them.

B2B 48

B2B Framework Audience Advertising 48

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145