ConversionXL
MARCH 29, 2016
As the authors write , “this stimulus explains why 100 percent of your message as a seller should focus on your audience, not on you. Features are fairly objective, where benefits fully relate to your audience, and they help solve a problem that they have. Showing you a wonderful product that is way beyond your reach (anchoring).
Occam's Razor
JANUARY 30, 2012
It now has a specific audience and a purpose. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. I named my dashboard: VP, Digital. renting traffic.
ConversionXL
APRIL 20, 2016
A large part of that has to do with your audience’s familiarity with the terms you’re using… Fluency and Familiarity. In fact, by talking about ‘ multivariate testing ‘ or ‘ Voice of Customer ,’ you call to prospects that are the right audience for your product. BMW and Lexus, of course.
Expert insights. Personalized for you.
48 
Let's personalize your content