ConversionXL

MARCH 29, 2016

As the authors write , “this stimulus explains why 100 percent of your message as a seller should focus on your audience, not on you. Features are fairly objective, where benefits fully relate to your audience, and they help solve a problem that they have. Showing you a wonderful product that is way beyond your reach (anchoring).

B2B 48

B2B Framework Audience Advertising 48

ConversionXL

APRIL 20, 2016

A large part of that has to do with your audience’s familiarity with the terms you’re using… Fluency and Familiarity. In fact, by talking about ‘ multivariate testing ‘ or ‘ Voice of Customer ,’ you call to prospects that are the right audience for your product.

B2B 48

B2B Audience North America Boston 48

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. It now has a specific audience and a purpose. In this case I only want the rows of data (keywords, campaigns, pages, products purchased, videos watched, whatever) only for those people who: 1. This post is all about that.

Analytics 145

Analytics Metrics API Web 145